This talk will reveal key opportunities to learn the most from your users and apply data throughout your design process, even when your team is moving at lightning speed. If you ever thought your organization or client could understand your users more clearly but didn’t have the time or budget to make it happen, this talk is for you.
Luckily, you don’t need a big budget, weeks or special labs to get user insights quickly and inexpensively. We’ll discuss how you can meet your goals, improve your products and make informed decisions through user research. You’ll walk away with techniques to understand your users and competition, get your products to the best launchable state and evaluate your success.